Wednesday, February 18, 2009

Help Bring Back Bridge Home.

Having been a big advocate for Adobe Bridge over the years, I was shocked and sickened to discover this message when I started up my Bridge this morning. 

Adobe Bridge Home was one of the best assets available and a bragging point for Adobe Bridge. Having experienced the confusion and frustration trying to find information about my products via the Labyrinth that is Adobe.com, I was always pleased with the experience and ease-of-use from Adobe Bridge Home. Where else can you find one place that has tutorials, tips, product information, upcoming events related directly to your Adobe Products? Now you will have to search several pages in Adobe.com to find the same information housed in one source. 

Shame on you Adobe for abandoning something that your users 1. actually used and 2. worked great without the need for major updates. 

If you feel the same way I do, I encourage you to email bridgehome@adobe.com and let them know it. 

Hopefully we can bring back this very important asset to all Adobe Users. 

Tuesday, February 17, 2009

User Groups and Networking Overload!


As I am writing this, I am attending the first meeting of 2009 for the Milwaukee Adobe InDesign User Group. This made me think of the great opportunities for graphic designers, marketing gurus, and web heads to gather and share their creative mojo. 

In these troublesome times for employment and job hunting, marketing yourself and networking is a great way to keep yourself informed of the latest trends and opportunities. 

This can become a little overwhelming at times, I know firsthand with all the memberships I try to keep straight. For instance:

Tomorrow night (Wednesday) is the Milwaukee Adobe User Group meeting here at C2 as is our $5 Friday on Adobe Fireworks (held oddly enough on Friday). Also Friday is the I Love the Eisner Event (XOXO) which is the very fun and exciting fundraiser for the Eisner. 

Then there is also the Web414 group, Web Meetup, Graphic Design Meetup, Madison Adobe User Group, Adworkers, Ad2 and so many more. It can really make your head spin. 

Thats where C2 comes in. 

Check our C2 Pipeline for the latest meeting information for all of these groups. Think of it as your Networking Concierge. 

Do yourself a favor and bookmark it to your browser. If you haven't already, shame on you. 


Friday, February 13, 2009

Instructor Tips and Tricks

InDesign tips and Tricks:

Cmd+Opt+G will select all of the guides on any given page.

Cmd+click to select objects that are underneath other objects.

Shift-double clicking on the ruler will put a guide across the spread to the nearest tick mark.

Everyone knows that Cmd+A selects all, but few people know that Cmd+shift+A deselects all.

New in CS3 - Double-click to switch between the black and the white arrow.

New in CS3- If you are typing, hit ESC to "escape" out of a text box and select the box with the black arrow.

Duplicate and copy & paste is so last century. Opt+drag to drag a copy of whatever you are working on.

Are there any jobs out there?

Are there any jobs out there?
As the Placement Specialist at C2, clients and talent ask me this question daily. The answer is YES, of course! However, looking for a new position may take longer than it used to, and you may have to re-qualify yourself and look in different places. Employers have the advantage in this competitive market and Talent must stand out among their peers and shine above the rest! Increase demand for YOUR brand and make yourself more attractive by following these 6.5 steps:

1. Update Your Resume—Today!
Get your resume updated NOW! Ask several people to proof it. If you can’t do it yourself, find someone to assist you, or pay an expert copywriter or proofreader. Your resume reflects directly back to you. This includes getting your skills updated if you aren’t current for the market. Take some courses in the classroom or online to make it happen. Just as importantly, make sure your portfolio is current and doesn’t have dated, irrelevant material in it.

2. Keep in Touch!
Make sure that you are collecting contact information for friends and colleagues in case your company is “restructured.” Review your business cards and reconnect with anyone you haven’t communicated with in the past six months to say hello. You never know who can help you find your next opportunity.

3. Link In!!
Using LinkedIn is a great way to expand your network. Search for current and former colleagues or friends and link in. Use your completed resume (see #1 above) to start your profile on LinkedIn, and ask former associates for recommendations.

4. Why You?
Make sure you can succinctly tell someone who you are and what makes you stand out! Prepare a 30-second elevator speech and write it as if you were riding the elevator with a famous person you admire. Summarize what makes you unique, interesting and the best fit for a potential new position.

5. Network, Network, Network!
Attend events in your industry. Volunteer to help with these events or for nonprofit organizations in your neighborhood or religious organization. Donating your time helps the community and exposes you to new opportunities. Actively participate in organizations and associations that can benefit your career and your professional development. Use these events as opportunities to meet people who can give you advice (not a job!) and be a reference. Don’t bring your resume, asking, “Do you know anyone who’s hiring?” Being a good networker means being a resource – sharing your expertise and advice and asking people for the same.

6. “I’m Gumby, Dammit!”
The real Gumby was optimistic, flexible and friendly. He was resourceful and a great problem solver who never allowed obstacles to get in his way. Silly analogy maybe, but sometimes we allow salary, location, job title or some ego-threatening idea become an impediment to working for a great organization. Be open, be flexible and be friendly. You never know who will be impressed. Use resources like C2, the premier boutique staffing agency for contract and direct hire talent in the creative industry. Utilize our friends at Jobing.com and Big Shoes Network, and other niche job boards and resources out there for creatives.

6.5 Keep the faith!
If you follow these steps, what’s the worst that can happen? You’ll have a current resume, have expanded your skills and your professional development, updated your portfolio and met some wonderful new people and organizations along the way, enriching your life and helping you grow. Best-case scenario? You’ll be offered a new job!

Friday, February 6, 2009

Friday Good Stuff

Typolution




20/20 and John Stossel tackles Graphic Design





And just so that you are not screwed. Here is Paul Rand...






Enjoy!