Why can't I just learn Dreamweaver?

Let's talk about web design for a minute.

In the print world, if you know how to use InDesign or Quark you essentially know how to create any document or page (with a couple caveats based on background knowledge like: placed images need the proper resolution, no accidental spot or RGB colors, etc). What you see is what you get.

Web design is different in that just knowing the Dreamweaver program does not allow you to make proper web pages. Or maybe a better way to put it is that there is much more required background knowledge before you will be able to build a professional, useful, successful web page. With that knowledge, Dreamweaver is a great tool for building websites but that background knowledge needs to come first.

What do you need to know before Dreamweaver is useful?

1 - You need to learn the rules for saving images for the web. Easy.

2 - HTML is how you get "stuff" on the page. You need to learn HTML and semantic markup (a fancy way of saying "tag things by their meaning, not their look"). It sounds like programming but it's really not, it's typing. You have to learn about 10 basic tags for HTML and then you're up and running. You can get a working knowledge of HTML in a couple hours. Fairly easy to learn.

3 - You need to learn CSS (Cascading Style Sheets). This is, admittedly, the difficult part of web design. Everything you think of as "Design" is CSS on the web - from font control to page layout. CSS has to be created by hand by typing text to create a set of rules - you can't use a tool like the frame tool InDesign to draw a box. This isn't as difficult as it may sound - you only use about 20 CSS properties on a regular basis so that's another 20 words to understand. But yes, CSS takes a while to learn because it's really more about judgement and problem solving than learning some "code words". And that's why when people ask me "Why isn't there a program where I put stuff where I want it then makes a web page for me?" I have to tell them there isn't a program like that because the act of laying out a web page involves creativity, judgement and problem solving and no program can do that for us (yet).

Acceptance that web design is not done the same way as print design is the first step.

We have 3 web related classes:

In our Standards-Based Web Design class we use Dreamweaver as we learn the 3 topics above and we create websites at the highest level of professionalism - what's known as "Standards Based web design" - This class has my strongest recommendation.

We do have a Dreamweaver specific class that teaches all the "parts" of Dreamweaver but it is for people who are part of a team that already uses Dreamweaver and that person is not responsible for creating pages but maybe updating them or doing a couple specific things using Dreamweaver. Recommended only for special cases.

We also have a class dedicated to Creating HTML Email - even though they may look the same, the rules are completely different for web pages and email HTML pages. This class uses a very specific subset of Dreamweaver's tools along with Photoshop.

Use up that training budget!

We're just weeks away from the end of 2007! Still have some of your training budget left over? Help get your team up to speed - whether it's upgrading to CS3, intense instruction on certain applications, or a general overview of certain programs. We'll design a specific training course just for you.

By booking your classes by the end of next week we'll help you use up your budget before the end of the year and save money by honoring 2007 rates for all classes booked in the first quarter of 2008.

We'll even come to you! Our instruction for up to 4 hours of on-site training for up to 6 people is only $850.00* and for up to 9 hours of instruction is only $1400.00*. What if you don't have a training room? You can also rent machines from us and we'll set them up for your staff's use during the training! (*plus travel if you're more than 30 minutes away).

And don't forget, all of our instruction comes with a reference textbook & follow up support from our Certified Instructors.

We currently have the following days open for your on-site, custom training - just contact Tiffany (that would be me) to arrange your class!

Photoshop/Illustrator Instruction:
December 17 December 19 December 27 December 28
January 2 January 3 January 4 January 9
January 10 January 16 January 17 January 23
January 23 January 24 January 30 January 31

Quark/InDesign Instruction:
December 17 December 20 December 28 January 2
January 3 January 4 January 8 January 11
January 14 January 15

Flash/Dreamweaver Instruction (including Actionscripting 3.0!):
December 28 January 9 January 11 January 18
January 23 January 24 January 28 January 29
January 30 January 31

Video Instruction:
December 19 December 20 January 2 January 3
January 4 January 14 January 15 January 16
January 18

And don't forget about $5.00 Fridays! January 18, in conjunction with Studio Two, we'll go over tips & tricks in deciding whether or not to use stock photography vs. original and we'll show you time-saving trips for color correction & retouching. Get more information.

Did you miss the How to WOW with Direct Mail $5.00 Friday in October? We're having round two on February 22. We ran out of space last time, so get your seat early.